Lingerie, chocolate, and shopping. 24 Feb 2015

Consumer psychology meets the psychology of attraction: how female fertility influences desire for variety in products. And look but don’t touch: observing male behaviour in lingerie stores.

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More chocolate is always better than less chocolate. But new research shows that women are more interested in getting a good variety of chocolate (and other consumer products) when they're most fertile.

The articles covered in the show:

Moule, K. R., & Fisher, M. (2014). You can look but you cannot touch: Male behaviors observed in lingerie stores. Human Ethology Bulletin, 29(4), 4-17. Read paper

Durante, K. M., & Rae Arsena, A. (in press). Playing the field: The effect of fertility on women’s desire for variety. Journal of Consumer Research. Read summary