Voice pitch and politics: How voices (and faces and weight) win votes, with Casey Klofstad. 06 Oct 2015

Tuesday, October 06, 2015 Rob 0 Comments

How voices and faces win votes. I talk to Casey Klofstad about his new research into voice pitch and the effect it has on perceptions of a political candidate's age, strength, and competence. We'll also look at how other nonverbal cues, including facial appearance, influence election success.

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Would anyone vote for that face?

Are female political candidates more successful if they have deep voices? New research by Casey Klofstad shows that Margaret Thatcher may have been correct to lower her voice an octave or two.

The articles covered in the show:

Elmore, W., Vonnahame, E. M., Thompson, L., Filion, D., & Lundgren, J. D. (2015). Evaluating political candidates: Does weight matter? Translational Issues in Psychological Science, 1(3), 287-297. Read summary

Klofstad, C. A., Anderson, C., & Nowicki, S. (2015). Perceptions of competence, strength, and age influence voters to select leaders with lower-pitched voices. PLoS One, 10(8), e0133779. Read paper

Laustsen, L., & Petersen, M. B. (in press). Winning faces vary by ideology: How nonverbal source cues influence election and communication success in politics. Political Communication. Read summary


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